Most flooring retailers meet the timber at step three.
A board changes hands several times between the forest and a showroom floor, and every hand takes a margin. We own the first two steps outright, so we can hold a genuinely premium grade at a price that reads like a mid-range one.
- 01 / Ours
The forest
Sustainably harvested Australian hardwood from regional New South Wales.
- 02 / Ours
Grafton Hardwood Sawmill
We own and run it. Docked, graded and dressed to Swan Structural (GOS) standards.
- 03 / Skipped
The importer
Where most retailers first take delivery, and where the first markup lands.
- 04 / Skipped
The wholesaler
A second margin, a second freight leg, and a longer wait on any reorder.
Owning the mill also means we can cut to order. If a job needs a run in a specific width or grade, it comes off our own saw rather than a container ship.